Blog

Launch video guides

How to plan, write and cut a launch video that people actually watch.

Comparison · 4 min read

The best launch video makers for 2027: picks by job, and what's changing

Which launch video maker to use in 2027 for a product trailer, a screen recording, an AI presenter, a URL-to-video summary or custom motion, plus the shifts that will change how launch videos are made next year.

Read the guideUse case · 3 min read

AI product launch video: how to show what your AI actually does

How to make a launch video for an AI tool or agent, how to show a prompt and a result without boring people, a 40 second structure, and the claims to avoid.

Read the guideUse case · 4 min read

App launch video: how to make one for a mobile app

How to make a launch video for an iOS or Android app, what to show on the phone screen, a 30 second structure, and how it differs from App Store and Google Play preview videos.

Read the guideComparison · 3 min read

CapCut vs Filmagic for launch videos: a social video editor or a trailer from your link?

CapCut is a popular editor for social video; Filmagic makes launch trailers from your product link. How they compare for product launches on time, skill, output and cost.

Read the guideComparison · 3 min read

Clipchamp vs Filmagic for launch videos: a general editor or a trailer from your link?

Clipchamp is Microsoft's general-purpose video editor; Filmagic makes launch trailers from your product link. How they compare on time, skill, output and cost.

Read the guideUse case · 3 min read

Developer tool launch video: how to launch an API, CLI or SDK

How to make a launch video for a developer tool, how to show code and terminals so they're readable, a 40 second structure, and what developers want to see.

Read the guideComparison · 3 min read

HeyGen vs Filmagic for launch videos: an AI presenter or a product trailer?

HeyGen makes talking-head videos with AI avatars; Filmagic makes launch trailers from your product link. How they compare on output, style, time and cost.

Read the guideComparison · 3 min read

Rotato vs Filmagic for launch videos: 3D device mockups or a full trailer from your link?

Rotato animates your screens inside 3D device mockups; Filmagic makes a full launch trailer from your product link. How they compare on output, time, skill and cost.

Read the guideUse case · 4 min read

SaaS launch video: how to show software people can't touch yet

How to make a launch video for a SaaS product, what to show in the first ten seconds, a 45 second structure, and how to cut it for Product Hunt, LinkedIn and your homepage.

Read the guideComparison · 5 min read

The best launch video makers in 2026 (for apps, SaaS and AI products)

An honest roundup of the best tools for making a product launch video in 2026, what each is best at, what it costs, and how to choose.

Read the guideComparison · 4 min read

Filmagic vs Canva for launch videos: which should you use?

An honest comparison of Filmagic and Canva for making a product launch video, covering how each works, time, cost, and when to pick which.

Read the guideComparison · 4 min read

Hiring a video editor vs Filmagic: what a launch video really costs

What it costs to hire a freelancer or agency for a product launch video, how long it takes, and when a tool like Filmagic makes more sense.

Read the guideGuide · 5 min read

How to make a product launch video (step by step)

A practical, step-by-step way to plan, script and cut a 30 second product launch video, even if you have never edited a video before.

Read the guideComparison · 3 min read

Jitter vs Filmagic for launch videos: custom motion or a trailer from your link?

Jitter is a motion design tool for animating your own designs; Filmagic makes launch trailers from your product link. How they compare on time, skill, cost and output.

Read the guideGuide · 4 min read

Launch video length by platform: X, LinkedIn, YouTube, TikTok and more

How long your launch video should be on X, LinkedIn, YouTube, TikTok, Instagram Reels, Product Hunt and your landing page, plus the format each one prefers.

Read the guideGuide · 5 min read

Product Hunt launch video: what works, and how to make one

What a Product Hunt launch video needs to do, how long it should be, how to add it to your gallery, and a simple structure you can copy.

Read the guideComparison · 3 min read

Screen Studio vs Filmagic: which is right for your launch video?

Screen Studio makes beautiful screen recordings; Filmagic makes launch trailers from your product link. How they differ, what each costs, and when to use both.

Read the guide