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Screen Studio vs Filmagic: which is right for your launch video?

Screen Studio makes beautiful screen recordings; Filmagic makes launch trailers from your product link. How they differ, what each costs, and when to use both.

A frame from the Slate launch video template
On this page
  1. How each one works
  2. Side by side
  3. When Screen Studio is the better choice
  4. When Filmagic is the better choice
  5. Use them together
  6. Frequently asked questions
  7. Try it with your recording

Screen Studio and Filmagic both help you show off your product, but they solve different problems. Screen Studio makes your screen recordings look great. Filmagic turns your product into a finished launch trailer. Here is how to choose, and why many teams use both.

How each one works

Screen Studio is a Mac app that records your screen and polishes it automatically: the cursor glides instead of jumping, the view zooms in where you click, and motion blur smooths it all out. You get a clean recording of you using the product.

Filmagic starts from your product link. It reads your site, writes the scenes, picks up your brand colours, fonts and logo, places your screenshots or recording, and cuts a launch trailer to music. You edit any scene and export for every platform.

Side by side

Screen StudioFilmagic
Made forPolished screen recordingsLaunch trailers
Starting pointRecording your screenYour product link
Story and titlesUp to youWritten for your product, editable
Brand colours and fontsBackground and styling you setPicked up from your site
MusicAdd your ownCut to the scene changes
FormatsExport presets16:9, 9:16 and 1:1 from the same cut
PlatformMac onlyWeb, any computer
PriceAbout $29/mo or $108/yrFree tier, paid from $12/mo

When Screen Studio is the better choice

  • You want to show a real flow, click by click: onboarding, a feature walkthrough, a tutorial.
  • You are on a Mac and want recordings that look professional with almost no editing.
  • The video is longer and explanatory rather than a short trailer.

When Filmagic is the better choice

  • You need a 15 to 60 second launch trailer for Product Hunt, X or LinkedIn.
  • You want titles, pacing, music and brand styling done for you.
  • You are not on a Mac, or you want versions for every platform from one edit.
  • You launch often and want a new video each time without re-editing.

Use them together

The best launch videos often combine both. Record a short flow in Screen Studio, then drop the recording into Filmagic. Filmagic builds the trailer around it, with a hook, your name, the recording as the product moment, and a clear ending, then exports every format.

Frequently asked questions

Is Filmagic a Screen Studio alternative?

Not exactly. Screen Studio records and polishes your screen; Filmagic makes a launch trailer from your product. Many teams use Screen Studio for the recording and Filmagic for the trailer.

Does Screen Studio work on Windows?

No. Screen Studio is a Mac app. Filmagic runs in the browser on any computer.

Can I use a screen recording in Filmagic?

Yes. Add a short screen recording and Filmagic uses its moments as scenes in your launch video.

Which is cheaper?

Screen Studio is about $29 a month or $108 a year. Filmagic has a free tier and paid plans from $12 a month. Check both pricing pages for current details.

Try it with your recording

Try Filmagic free, or see the best launch video makers in 2026 for more options.

Screen Studio details are from published 2026 pricing guides and may have changed. Check screen.studio for current information.

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