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Canva is one of the most popular design tools in the world, and plenty of founders make their first launch video in it. Filmagic is built for one job: turning your product into a launch video. This page compares the two honestly, so you can pick the right one for your launch.
How each one works
Canva gives you a design canvas with a video timeline. You choose a template or start blank, then add your text, screenshots, stock footage, music and transitions yourself. It is flexible and covers far more than video: social posts, presentations, documents and more.
Filmagic starts from your product. You paste your link, and it reads your site for your name, what the product does and your brand colours and fonts. It writes the scenes, places your screenshots or screen recording, and cuts the film to music at the length you choose. Then you edit any scene, swap or reorder scenes, and export.
The difference is where you start: with a blank or generic template in Canva, or with a first cut of your own launch video in Filmagic.
Side by side
| Filmagic | Canva | |
|---|---|---|
| Built for | Product launch videos | All kinds of design |
| Starting point | Your product link | A template or blank canvas |
| Script and scene order | Written for your product, then editable | You write and arrange it |
| Brand colours and fonts | Picked up from your site | Set up in a brand kit |
| Your screenshots | Placed into scenes automatically | Placed by hand |
| Music | Cut to the scene changes | Added and trimmed by hand |
| Formats | 16:9, 9:16 and 1:1 from the same cut | Resize the design per format |
| Other design work | No | Yes, a lot |
Time
A 30 second launch video in Canva usually means picking a template, rewriting every text box, swapping in screenshots, timing each scene and finding music. Expect a few hours if you know the tool well, and longer the first time.
In Filmagic the first cut takes a few minutes, because the script, layout and timing come from your product. Your time goes into editing the parts you want to change rather than building from nothing.
Cost
Canva has a free plan, and its paid Pro plan is roughly $15 to $18 a month depending on your region and billing. If your team already pays for Canva, a launch video costs you nothing extra but time.
Filmagic has a free tier that exports the free templates at 720p. Paid plans start at $12 a month for 150 credits, where an export uses 10 credits, and unlock every template, 1080p and studio voices. Pro ($29) and Studio ($79) add ElevenLabs voices and music, 1440p and 4K. Check each product's pricing page for current prices.
Where Canva is the better choice
- You need one tool for everything: social graphics, decks, documents and the odd video.
- You want to place every element by hand and enjoy the design process.
- Your team already uses Canva, with brand kits and shared folders set up.
- The video is mostly stock footage or photos rather than your product's interface.
Where Filmagic is the better choice
- You want a finished launch video today, not a weekend project.
- You are not a designer, or you do not want to write a script and time scenes yourself.
- You need versions for X, LinkedIn, TikTok and Product Hunt from the same cut.
- You ship often and want a fresh video for each launch or feature drop, with new templates every week.
Can you use both?
Yes. Many teams make the launch video in Filmagic and keep using Canva for thumbnails, social graphics and the rest of their launch kit. They do different jobs.
Frequently asked questions
Is Filmagic a Canva alternative?
For launch and product videos, yes. For general design work like posters, decks and social graphics, no. Filmagic only makes launch videos.
Can Canva make a product launch video?
Yes. Canva has a video editor and video templates. You write the script, place your screenshots and time the scenes yourself.
Which is faster for a launch video?
Filmagic, because it writes and times the first cut from your product link. In Canva you build the video from a template by hand.
Do I need design skills for either?
Canva is beginner friendly but still asks you to make every design decision. Filmagic makes those decisions for you, and you change only what you want.
Try it on your product
Try Filmagic free, or browse the launch video templates to see what a finished film looks like. New to launch videos? Start with how to make a product launch video.
