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CapCut is one of the most popular video editors for TikTok, Reels and Shorts. Filmagic is built for one job: launch videos for apps, SaaS and AI products. Both can produce a product video, but you spend your time very differently.
How each one works
CapCut is a video editor for mobile, desktop and web. It is strong at social video: trendy templates, effects, auto captions and quick vertical edits. You bring the footage and assemble the story yourself. It has a free plan and paid plans for more features and higher-quality exports.
Filmagic starts from your product link. It reads your site, writes the scenes, matches your brand colours, fonts and logo, places your screenshots and cuts the film to music. Templates are designed for product launches, and one edit exports 16:9, 9:16 and 1:1.
Side by side
| CapCut | Filmagic | |
|---|---|---|
| Made for | Social and creator video | Product launch videos |
| Starting point | Your footage or a template | Your product link |
| Script and story | Up to you | Written for your product, editable |
| Brand colours and fonts | Set up by hand | Read from your site automatically |
| Product screens | You record and place them | Placed into launch scenes for you |
| Skill needed | Basic editing | None |
| Typical time for a 30 s launch video | An hour or more | Minutes for a first cut |
| Price | Free plan, paid plans vary by region | Free tier, paid from $12/mo |
When CapCut is the better choice
- You make lots of social content and want one editor for all of it.
- You have your own footage and want trendy effects and captions.
- You want a free editor on your phone.
When Filmagic is the better choice
- You want a launch video that looks like a product trailer, not a trend edit.
- You want your brand picked up from your website automatically.
- You want the story, on-screen text and music designed for launches.
- You need consistent 16:9, 9:16 and 1:1 versions from one edit.
Frequently asked questions
Is Filmagic a CapCut alternative?
For launch videos, yes. For general social editing of your own footage, CapCut is the more flexible tool.
Is CapCut free?
CapCut has a free plan. Paid plans add features and higher-quality exports, and prices vary by region and device. Check CapCut's app or site for current pricing.
Can I make a Product Hunt video in CapCut?
Yes, by building it yourself: recording your screens, writing the script, adding text and music. Filmagic does those steps for you, then you edit.
Which is better for a SaaS or app launch?
Filmagic is designed specifically for software launches, with templates built around real product screens. CapCut is better for creator-style social video.
Try Filmagic
Try Filmagic free, browse the launch video templates, or read the app launch video guide.
CapCut details are from published 2026 reviews and may have changed.
