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Jitter and Filmagic both make motion videos for products, but from opposite ends. Jitter is a design canvas where you animate every layer yourself. Filmagic builds the launch video for you from your product link, then lets you edit it. Here is how to pick.
How each one works
Jitter is a web-based motion design tool with a Figma plugin. You bring your designs, then animate them on a timeline with keyframes and easing. It exports MP4, GIF and Lottie, and it is great for UI animations, social posts and custom brand motion.
Filmagic starts from your product link. It reads your site, writes the scenes, matches your brand colours, fonts and logo, places your screenshots and cuts the film to music. The motion comes from 50+ launch templates. You change the words, screens and scenes, not the keyframes.
Side by side
| Jitter | Filmagic | |
|---|---|---|
| Made for | Custom motion design | Launch trailers |
| Starting point | Your design files | Your product link |
| Animation | You keyframe it | Built into templates |
| Script and story | Up to you | Written for your product, editable |
| Music and voiceover | Add your own | Music cut to scenes, voiceover built in |
| Skill needed | Motion design basics | None |
| Typical time for a 30 s video | Hours to days | Minutes for a first cut |
| Price | Free plan, Pro about $18/mo | Free tier, paid from $12/mo |
When Jitter is the better choice
- You are a designer and the motion itself is the point: a signature UI animation or a custom brand piece.
- You want exact control over timing, easing and choreography.
- You need Lottie animations for your app or website.
When Filmagic is the better choice
- You need a launch video this week and do not want to animate it yourself.
- You want the script, pacing, music and voiceover handled as well as the motion.
- You need 16:9, 9:16 and 1:1 versions for every platform from one edit.
- You ship often and want a fresh video for every launch or feature drop.
Use them together
Designers often use both: a custom Jitter animation for a hero moment on the website, and Filmagic for the launch trailer and the regular feature videos that follow.
Frequently asked questions
Is Filmagic a Jitter alternative?
For launch trailers, yes. For custom motion design and Lottie files, no. Jitter gives you a blank motion canvas; Filmagic gives you a finished trailer to edit.
Do I need design skills for Filmagic?
No. Filmagic writes and animates the first cut from your product link. You change only what you want.
Can Jitter make a whole launch video?
Yes, if you design and animate every scene yourself. It is powerful but takes more time and skill than a template-based tool.
Which is cheaper?
Both have free plans. Jitter Pro is about $18 a month; Filmagic paid plans start at $12 a month. Check each pricing page for current details.
Try Filmagic
Try Filmagic free, browse the launch video templates, or compare more options in the best launch video makers in 2026.
Jitter details are from published 2026 reviews and may have changed. Check jitter.video for current information.
