FAQ
Filmagic questions, answered
Filmagic is a launch video maker. Paste your product URL and it builds a launch trailer in your brand's style, cut to music, ready for Product Hunt, X, LinkedIn, Reels and your homepage.
Free to preview, no account needed. Free exports have no watermark.
Filmagic at a glance
| What it is | A browser-based launch video maker for apps, SaaS and AI products |
| Input | Your product URL, plus optional screenshots, a screen recording and a logo |
| Output | A launch trailer in your brand's colours, fonts and logo, cut to music |
| Time to a first cut | Under a minute after you paste your URL |
| Formats | 16:9, 9:16 and 1:1 from one edit |
| Export quality | 720p free; 1080p on every paid plan; up to 4K and 60 fps on Pro and Studio |
| Languages | On-screen text and voiceover in English, Spanish, Portuguese, German, Hindi and Tamil |
| Rendering | In your browser; the MP4 saves straight to your device |
| Price | Free to try; Starter $12, Pro $29, Studio $79 a month (pricing) |
| Templates | Launch, story, demo, social and 3D device mockup templates, new every week (templates) |
| Made by | Benjamin Stanly, an independent maker (about) |
Frequently asked questions
What is Filmagic?
Filmagic is a launch video maker. You paste your product URL and it reads your site, writes the scenes, picks up your brand colours, fonts and logo, places your screenshots, and cuts a launch trailer to music that you can edit line by line.
How do I make a launch video from my website?
Paste your product URL into Filmagic, pick a template or let it build a custom cut, and add two or three screenshots if you have them. Your first cut is ready in under a minute. Edit any line, then export 16:9, 9:16 and 1:1 versions.
How long does it take to make a video?
The first full cut is ready in under a minute after you paste your URL. Most people spend a few more minutes adjusting words and screenshots before they export.
Do I need video editing skills?
No. Filmagic writes the scenes, places your screens and cuts everything to music. Editing works like editing text and swapping images.
Is Filmagic free?
Building and previewing is free with no account. A free account exports the free templates at 720p with no watermark a few times a month. Paid plans start at $12 a month.
What video formats does Filmagic export?
MP4 in 16:9, 9:16 and 1:1 from one edit: 720p on the free tier, 1080p on every paid plan and up to 4K and 60 fps on Pro and Studio.
Which platforms is it for?
Product Hunt, X, LinkedIn, TikTok, Instagram Reels, YouTube and your homepage. One edit exports every size those channels need.
Can the video be in my language?
Yes. Filmagic writes the on-screen text and the voiceover in English, Spanish, Portuguese, German, Hindi or Tamil. The editor itself is in English for now.
Does Filmagic upload my video to render it?
No. Videos render in your browser. Keep the tab open while it works and the MP4 saves straight to your device.
How is Filmagic different from HeyGen?
HeyGen makes videos of an AI presenter talking to camera. Filmagic makes product launch trailers from your own site and screens, cut to music. See HeyGen vs Filmagic.
How is Filmagic different from Canva or CapCut?
Canva and CapCut are general editors where you build every scene by hand. Filmagic starts from your product link and builds the whole launch video for you, which you then edit. See Canva vs Filmagic and CapCut vs Filmagic.
What is the best tool to turn a website URL into a launch video?
For a finished launch trailer built from your own site, brand and screens, Filmagic is made for exactly that job. For other jobs, such as an AI presenter or a narrated article summary, see the best launch video makers for 2027.