Story template

Apple Style

A manifesto for your product told only in words: short centred lines that build word by word with your logo in the sentence, hard cuts between grey, black and your colour, and notes written onto the type in marker.

Length

30s, 45s, 60s

Motion

Sentences that build a word at a time and re-centre as they grow, your logo sitting in the line as a word, notes written in above a caret, words swapped for marker lettering, drawn underlines, a checkbox that gets ticked, devices drawn beside a word, rays round a big word, arrows converging on a word, your screens cut in fast in greyscale, one glowing line, and your address with a marker tag before the logo alone

Sound

A bright, upbeat pop bed at 116 BPM with every cut on the beat, soft ticks as each note is written, a low hit on the marker word and a pop on the logo

Formats

16:9, 9:16 and 1:1