Story template

Problem to Solution

Pitch or homepage story: name the pain, then show how the product fixes it, one pain at a time..

Length

30s, 45s

Motion

Greyscale, glitching type and pain cards crashing onto a cramped pile while a clock spins and a meter climbs; one calm line, the frame floods with the brand colour, then the product rises, each pain is struck through and answered, the meter drains.

Sound

Tension then release: low pulses, a ticking clock and a dissonant cluster, a riser into silence, then a major chord and a bright groove exactly at the colour flood.

Formats

16:9, 9:16 and 1:1