Launch template

Blue Hour

A launch film for a product people build or browse in: your screens in stacks, on a wall and in a browser, a prompt typed into your product window, all on a deep ground lit from below in your colour.

Length

20s, 30s

Motion

Two stacks of screens receding to the centre while your name builds word by word, a wall of your screens that zooms onto one with two lines beside it, a cursor that clicks a screen open into a browser and scrolls the page, three labelled screens sliding in, a line that lights up word by word, a caret that types and erases before a prompt box grows around it, your product window with the prompt docked, a closing line and your call to action on the brightened ground

Sound

An upbeat tech pulse with keys under the typing, whooshes on each move, a click and a soft impact on the call to action

Formats

16:9, 9:16 and 1:1