HeyGen alternative
A HeyGen alternative that shows your product, not an avatar
HeyGen is great at AI presenters. If your launch needs your real interface, your brand and a cut timed to music instead, paste your product link and Filmagic builds the trailer.
Free to preview, no account needed. Free exports have no watermark.
Templates that fit
Why people look for a HeyGen alternative
- They want the product on screen. An avatar explains the product; a launch trailer shows it working.
- The video is for a launch, not training. Product Hunt, X and homepage videos are short, silent-first and fast.
- Avatars can feel generic in a feed. Real screens and real brand colours stand out more as AI video gets common.
- Cost per video. Avatar minutes add up when you only need one 30 second trailer.
Filmagic vs HeyGen at a glance
| Filmagic | HeyGen | |
|---|---|---|
| What's on screen | Your product, brand and message | An AI presenter |
| Starting point | Your product link | A script |
| Best for | Launches, feature drops, social promos | Explainers, training, translated messages |
| Music | Cut to the beat | Background track |
| Formats | 16:9, 9:16 and 1:1 from one edit | Several aspect ratios |
| Price | Free tier, paid from $12/mo | Free tier, paid from about $29/mo |
Other HeyGen alternatives
- Synthesia if you still want an avatar, mainly for training and internal video.
- Screen Studio for a polished screen recording of your app on a Mac.
- Pictory for turning a blog post or page into a narrated stock-footage video.
- Filmagic for a launch trailer built from your site.
When to stick with HeyGen
- You need a person talking to camera and don't want to film.
- You need the same message in many languages with lip sync.
- You make onboarding, sales outreach or training videos.
Many teams use both: a HeyGen explainer on the docs page, a Filmagic trailer for launch day. Read the full HeyGen vs Filmagic comparison.
Frequently asked questions
What is the best HeyGen alternative for a product launch?
If you want to show the product itself, Filmagic. It reads your product site and builds a branded launch trailer you can edit line by line. If you still want an avatar, Synthesia is the closest like-for-like option.
Is there a free HeyGen alternative?
Yes. Filmagic is free to build and preview without an account, and a free account exports the free templates at 720p with no watermark a few times a month.
Can Filmagic add a voiceover?
Yes. Some templates come with an AI voiceover, and every template works on mute with on-screen text, since most feeds autoplay without sound.
Does Filmagic make avatar videos?
No. Filmagic makes product trailers from your screens, brand and copy. For a talking presenter, use HeyGen or Synthesia.