# Apple Style: story video template

> A manifesto for your product told only in words: short centred lines that build word by word with your logo in the sentence, hard cuts between grey, black and your colour, and notes written onto the type in marker. A 30 to 60s launch video template from Filmagic, filled with your product, screenshots and brand colours.

Canonical: https://filmagic.app/templates/apple
Last updated: 2026-11-02

A manifesto for your product told only in words: short centred lines that build word by word with your logo in the sentence, hard cuts between grey, black and your colour, and notes written onto the type in marker.

| | |
| --- | --- |
| Category | Story |
| Length | 30s, 45s, 60s |
| Motion | Sentences that build a word at a time and re-centre as they grow, your logo sitting in the line as a word, notes written in above a caret, words swapped for marker lettering, drawn underlines, a checkbox that gets ticked, devices drawn beside a word, rays round a big word, arrows converging on a word, your screens cut in fast in greyscale, one glowing line, and your address with a marker tag before the logo alone |
| Sound | A bright, upbeat pop bed at 116 BPM with every cut on the beat, soft ticks as each note is written, a low hit on the marker word and a pop on the logo |
| Formats | 16:9, 9:16 and 1:1 |

## How it works

1. Paste your product link and add screenshots, a recording or your logo.
2. Filmagic fills this template with your name, lines, brand colours and screens.
3. Edit any line or scene, then export.

[Use this template](https://filmagic.app/#tpl=apple)

## Related

- [Manifesto](https://filmagic.app/templates/manifesto)
- [Portfolio Site](https://filmagic.app/templates/folio)
- [Intro](https://filmagic.app/templates/intro)
- [Marker](https://filmagic.app/templates/p-marker)