# SaaS launch video: how to show software people can't touch yet > How to make a launch video for a SaaS product, what to show in the first ten seconds, a 45 second structure, and how to cut it for Product Hunt, LinkedIn and your homepage. Canonical: https://filmagic.app/blog/saas-launch-video Last updated: 2026-10-23 A SaaS launch video has a harder job than most. Your product lives behind a login, it solves a problem people describe in different words, and the people watching are usually busy professionals scrolling a feed. The video has to make the value obvious before anyone signs up. This guide is for founders and small teams launching a web app, a B2B tool or any subscription software. It covers what to show, a structure you can copy, and how to reuse one cut across your whole launch. > **The short version:** open on the job your customer is trying to get done, show your real interface doing it by second ten, keep one idea per scene, and end on your product name and URL. ## Who this is for - Founders launching a new SaaS product or a major new version - Product teams announcing a feature that changes how people use the app - Indie hackers shipping a paid tool to Product Hunt, X and LinkedIn If your product has a visible interface and solves a workflow problem, this structure fits. ## What to show first Software buyers decide quickly whether a video is about them. Lead with the outcome they want, in the words they would use: - "Monthly reporting takes two days." is clearer than "Introducing our analytics platform." - "Every invoice chased automatically." is clearer than "AI-powered accounts receivable." Then show the product. The fastest way to lose a SaaS audience is thirty seconds of abstract shapes and taglines before the interface appears. ## A 45 second structure - **0 to 4 s, the problem.** One line your customer recognises. - **4 to 8 s, the product name.** Logo, name and a one line description of what it does. - **8 to 30 s, the workflow.** Three short moments on your real interface: the input, the result, and one detail people will not expect. One benefit per moment, written on screen. - **30 to 38 s, the proof.** A real number from your beta, a short customer quote, or a before and after. Only use what you can stand behind. - **38 to 45 s, the call to action.** Your URL and one action, held long enough to read. ## Show the real interface People who watch a SaaS video are deciding whether to trust you with their data and their time. Polished mockups that don't match the product create a gap they notice the moment they sign up. - Use real screenshots or a short screen recording. - Crop in on the part of the screen that matters. A full dashboard at phone size is unreadable. - Remove test data, internal names and anything you would not want in a customer's feed. ## Cut it for every channel A SaaS launch usually lands in three places at once: - **16:9** for Product Hunt, YouTube, X and your homepage hero - **1:1 or 4:5** for LinkedIn, where most B2B buyers will see it - **9:16** for TikTok, Reels and Shorts if your buyers are there Plan your scenes so the key text sits in the middle of the frame. That way the same edit survives every crop. Our [guide to launch video length by platform](https://filmagic.app/blog/launch-video-length-by-platform) has the details for each one. ## Make it work with the sound off Most B2B viewers watch in an open office or on a train. Put every key line on screen as text, one line at a time. Music that follows the cuts helps the people who turn sound on, and a voiceover is a bonus, never the only place the message lives. ## Common mistakes - **Feature lists.** Ten features in thirty seconds means none of them land. Pick three. - **Starting with the logo.** Viewers don't know you yet. Start with their problem. - **Tiny text.** If it can't be read on a phone, it isn't in the video. - **No ending.** Close on one action and your URL. ## Make yours from your link [Filmagic](https://filmagic.app/) builds SaaS launch videos from your product link. It reads your site for your name, colours, fonts and screenshots, writes the scenes, and cuts them to music. You can edit any line, then export 16:9, 9:16 and 1:1 from one edit. Browse the [launch video templates](https://filmagic.app/templates) for a look that fits your product, or read [how to make a product launch video](https://filmagic.app/blog/how-to-make-a-product-launch-video) first. ## Frequently asked questions ### How long should a SaaS launch video be? Aim for 30 to 60 seconds. That is enough to show the problem, the product doing the job and a clear call to action. A 45 second cut is a safe default. ### Should a SaaS launch video use real screenshots or mockups? Use your real interface. Clean it up and crop in on what matters, but avoid mockups that don't match the product, because viewers notice the difference when they sign up. ### What format works best for LinkedIn? Square (1:1) or vertical (4:5) videos take up more of the feed on LinkedIn than 16:9. Keep key text near the centre so one edit works in every format. ### Do I need a voiceover? No. Most people watch with sound off, so the message should work as on-screen text. A voiceover can help on YouTube or your homepage, as an addition. ## Related - [FlexClip vs Filmagic for launch videos: an all-round editor or a trailer from your link?](https://filmagic.app/blog/flexclip-vs-filmagic) - [Fliki vs Filmagic for launch videos: a voiced explainer or a product trailer?](https://filmagic.app/blog/fliki-vs-filmagic) - [VEED vs Filmagic for launch videos: an online editor or a trailer from your link?](https://filmagic.app/blog/veed-vs-filmagic)