# Launch video script template: 15, 30 and 60 second versions

> Copy-and-paste launch video script templates for 15, 30 and 60 second videos, with a filled-in example for each and the rules that keep every line short enough to read.

Canonical: https://filmagic.app/blog/launch-video-script-template
Last updated: 2026-10-27

The hardest part of a launch video is not the editing. It is the words. Most scripts try to say everything and end up saying nothing, because a video gives you far fewer words than a landing page.

Below are three script templates you can copy, one for each common length, with a filled-in example under each. Swap in your own product and you have a script in ten minutes.

> **The short version:** one idea per video, one line per scene, about two to three words per second of screen time, and your real product on screen within the first ten seconds.

## Rules before you write

These apply to every template below.

- **One idea.** Finish this sentence first: *after watching, people should know that this product...* If you need the word "and", you have two videos.
- **One line per scene.** If a scene needs two sentences, make it two scenes.
- **Two to three words per second.** People read on-screen text slower than they listen. A three second scene holds six to nine words, not twenty.
- **Write for sound off.** Every key line goes on screen as text. Music and voiceover are a bonus, never the only place the message lives.
- **Start with their problem, not your logo.** Nobody knows you yet.

## 15 second script template

Best for X, TikTok and other fast feeds.

| Time | Scene | Your line |
|---|---|---|
| 0 to 3 s | Hook | [The problem, in their words] |
| 3 to 5 s | Name | [Product name]: [what it does in five words] |
| 5 to 12 s | Product | [Real screen showing the result] |
| 12 to 15 s | Call to action | [URL] |

**Example (a made-up product):**

- 0 to 3 s: "Release notes take longer than the release."
- 3 to 5 s: "Shiplog writes them for you."
- 5 to 12 s: A merged pull request turning into a finished changelog post.
- 12 to 15 s: "shiplog.dev"

## 30 second script template

The sweet spot for most launches.

| Time | Scene | Your line |
|---|---|---|
| 0 to 4 s | Hook | [The problem they recognise] |
| 4 to 7 s | Turn | [So we built / Meet / Now there is...] |
| 7 to 10 s | Name | [Product name] + [one line description] |
| 10 to 15 s | Benefit 1 | [The main result, on a real screen] |
| 15 to 20 s | Benefit 2 | [A second result or a speed claim] |
| 20 to 25 s | Benefit 3 | [The detail people will not expect] |
| 25 to 30 s | Call to action | [Try it free / Live today] + [URL] |

**Example (a made-up product):**

- 0 to 4 s: "Your users found the bug before you did."
- 4 to 7 s: "Not anymore."
- 7 to 10 s: "Tracewise: error alerts that tell you why."
- 10 to 15 s: "Every crash, grouped by cause."
- 15 to 20 s: "The exact commit that broke it."
- 20 to 25 s: "A fix suggestion, right in Slack."
- 25 to 30 s: "Try it free at tracewise.io"

## 60 second script template

For Product Hunt, YouTube and your homepage, where people are willing to watch a short walkthrough.

| Time | Scene | Your line |
|---|---|---|
| 0 to 5 s | Hook | [The problem, plainly] |
| 5 to 10 s | Stakes | [What it costs them today] |
| 10 to 14 s | Name | [Product name] + [one line description] |
| 14 to 24 s | Step 1 | [The input: what the user does first] |
| 24 to 36 s | Step 2 | [The result: what they get] |
| 36 to 46 s | Step 3 | [The detail or integration that makes it stick] |
| 46 to 53 s | Proof | [A number, a quote or a before and after] |
| 53 to 60 s | Call to action | [URL] + [offer, if any] |

**Example (a made-up product):**

- 0 to 5 s: "Every Monday, someone builds the same report by hand."
- 5 to 10 s: "Three hours. Every week. Out of date by Tuesday."
- 10 to 14 s: "Weekly: your metrics, written up for you."
- 14 to 24 s: "Connect Stripe, PostHog or your database."
- 24 to 36 s: "Get a plain English summary of what changed and why."
- 36 to 46 s: "Sent to Slack or email before your standup."
- 46 to 53 s: "Teams in beta saved three hours a week."
- 53 to 60 s: "Start free at getweekly.app"

## Turn the script into scenes

Once your lines are written, each row becomes one scene. Pair every line with one visual:

- **Hook and stakes:** bold text on a clean background, or a quick shot of the old, painful way.
- **Name:** your logo and one line.
- **Benefits and steps:** your real product. A screenshot or a few seconds of screen recording.
- **Proof:** a big number or a short quote.
- **Call to action:** your URL, held for at least two seconds.

## Or skip the blank page

[Filmagic](https://filmagic.app/) writes the script for you from your website. Paste your product URL and it reads your headline and features, writes the scenes, places your screenshots and cuts it to music in under a minute. Every line stays editable, so you can drop in your own wording from the templates above.

Just need the words? The free [launch video script generator](https://filmagic.app/tools/launch-video-script) writes a script from your URL in seconds, no sign-up needed.

[Try Filmagic free](https://filmagic.app/), or see [how to make a launch video in under a minute](https://filmagic.app/blog/launch-video-in-under-a-minute).

## Frequently asked questions

### How many words should a 30 second launch video have?

About 60 to 75 words of on-screen text at most, split across seven or eight scenes. Fewer is usually better. If people cannot read a line before the scene changes, cut words.

### Should a launch video have a voiceover?

It helps but is optional. Many people watch with sound off, so put every key line on screen as text first. Add a voiceover that says the same lines if you want extra polish.

### What is the best structure for a launch video?

Problem, turn, product name, two or three benefits on your real interface, proof if you have it, then a call to action with your URL.

### Can AI write my launch video script?

Yes. Filmagic writes a full script and scene list from your website, and you can edit any line before you export.

## Related

- [FlexClip vs Filmagic for launch videos: an all-round editor or a trailer from your link?](https://filmagic.app/blog/flexclip-vs-filmagic)
- [Fliki vs Filmagic for launch videos: a voiced explainer or a product trailer?](https://filmagic.app/blog/fliki-vs-filmagic)
- [How to make a launch video in under a minute](https://filmagic.app/blog/launch-video-in-under-a-minute)