# HeyGen vs Filmagic for launch videos: an AI presenter or a product trailer?

> HeyGen makes talking-head videos with AI avatars; Filmagic makes launch trailers from your product link. How they compare on output, style, time and cost.

Canonical: https://filmagic.app/blog/heygen-vs-filmagic
Last updated: 2026-10-23

HeyGen and Filmagic both use AI to make videos, but the videos look nothing alike. HeyGen creates a presenter: an AI avatar or a digital twin of you, talking to camera. Filmagic creates a product trailer: your interface, your brand and your message in motion, cut to music.

> **The short version:** choose HeyGen if you want someone talking on screen, such as an explainer, a training video or a translated message. Choose Filmagic if you want a launch trailer that shows your product, for Product Hunt, X, LinkedIn and your homepage.

## How each one works

**HeyGen** is an AI video platform for avatar videos. You write or paste a script, pick a stock avatar or create a digital twin of yourself, and HeyGen generates a talking-head video. It also translates videos into many languages. Plans are credit-based, with a free tier.

**Filmagic** starts from your product link. It reads your site, writes the scenes, matches your brand colours, fonts and logo, places your screenshots and cuts the film to music. You edit any line, then export 16:9, 9:16 and 1:1 from one edit.

## Side by side

| | HeyGen | Filmagic |
| --- | --- | --- |
| Made for | Talking-head and avatar videos | Product launch trailers |
| What's on screen | An AI presenter | Your product, brand and message |
| Starting point | A script | Your product link |
| Music and motion | Background and layouts | Music cut to scenes, motion templates |
| Best for | Explainers, training, translation | Launches, feature drops, social |
| Formats | Several aspect ratios | 16:9, 9:16 and 1:1 from one edit |
| Price | Free tier, paid from about $29/mo | Free tier, paid from $12/mo |

## When HeyGen is the better choice

- You want a person on screen explaining the product, without filming yourself.
- You need the same video in many languages.
- You make training, onboarding or internal videos.

## When Filmagic is the better choice

- You want the product itself to be the star: your real interface, moving.
- You need a launch trailer for Product Hunt or a feature announcement for X and LinkedIn.
- You want brand colours, fonts and logo applied automatically from your site.
- You want a short, punchy video that works with the sound off.

## Use them together

A common pairing: a Filmagic trailer as the main launch video, and a HeyGen founder message or walkthrough as a follow-up for people who want more detail.

## Frequently asked questions

### Is Filmagic a HeyGen alternative?

Not directly. HeyGen makes presenter videos with AI avatars; Filmagic makes product trailers without a presenter. They solve different problems and work well together.

### Which works better on Product Hunt?

Most Product Hunt launch videos show the product doing its job within the first few seconds. A product trailer usually does that more directly than a talking head.

### Does Filmagic have voiceover?

Yes. Paid plans include voiceover in several languages, which plays over the trailer rather than through an on-screen avatar.

### How much does HeyGen cost?

At the time of writing, HeyGen has a free tier and paid plans starting around $29 a month, with credits for avatar minutes. Check heygen.com for current details.

## Try Filmagic

[Try Filmagic free](https://filmagic.app/), browse the [launch video templates](https://filmagic.app/templates), or read the [Product Hunt launch video guide](https://filmagic.app/blog/product-hunt-launch-video).

*HeyGen details are from published 2026 pricing reviews and may have changed.*

## Related

- [FlexClip vs Filmagic for launch videos: an all-round editor or a trailer from your link?](https://filmagic.app/blog/flexclip-vs-filmagic)
- [Fliki vs Filmagic for launch videos: a voiced explainer or a product trailer?](https://filmagic.app/blog/fliki-vs-filmagic)
- [VEED vs Filmagic for launch videos: an online editor or a trailer from your link?](https://filmagic.app/blog/veed-vs-filmagic)