# Blog ยท Filmagic > Guides to planning, writing and cutting product launch videos, from the team behind Filmagic. Canonical: https://filmagic.app/blog Last updated: 2026-10-26 - [The best launch video makers for 2027: picks by job, and what's changing](https://filmagic.app/blog/best-launch-video-makers-2027): Which launch video maker to use in 2027 for a product trailer, a screen recording, an AI presenter, a URL-to-video summary or custom motion, plus the shifts that will change how launch videos are made next year. - [AI product launch video: how to show what your AI actually does](https://filmagic.app/blog/ai-product-launch-video): How to make a launch video for an AI tool or agent, how to show a prompt and a result without boring people, a 40 second structure, and the claims to avoid. - [App launch video: how to make one for a mobile app](https://filmagic.app/blog/app-launch-video): How to make a launch video for an iOS or Android app, what to show on the phone screen, a 30 second structure, and how it differs from App Store and Google Play preview videos. - [CapCut vs Filmagic for launch videos: a social video editor or a trailer from your link?](https://filmagic.app/blog/capcut-vs-filmagic): CapCut is a popular editor for social video; Filmagic makes launch trailers from your product link. How they compare for product launches on time, skill, output and cost. - [Clipchamp vs Filmagic for launch videos: a general editor or a trailer from your link?](https://filmagic.app/blog/clipchamp-vs-filmagic): Clipchamp is Microsoft's general-purpose video editor; Filmagic makes launch trailers from your product link. How they compare on time, skill, output and cost. - [Developer tool launch video: how to launch an API, CLI or SDK](https://filmagic.app/blog/developer-tool-launch-video): How to make a launch video for a developer tool, how to show code and terminals so they're readable, a 40 second structure, and what developers want to see. - [HeyGen vs Filmagic for launch videos: an AI presenter or a product trailer?](https://filmagic.app/blog/heygen-vs-filmagic): HeyGen makes talking-head videos with AI avatars; Filmagic makes launch trailers from your product link. How they compare on output, style, time and cost. - [Rotato vs Filmagic for launch videos: 3D device mockups or a full trailer from your link?](https://filmagic.app/blog/rotato-vs-filmagic): Rotato animates your screens inside 3D device mockups; Filmagic makes a full launch trailer from your product link. How they compare on output, time, skill and cost. - [SaaS launch video: how to show software people can't touch yet](https://filmagic.app/blog/saas-launch-video): How to make a launch video for a SaaS product, what to show in the first ten seconds, a 45 second structure, and how to cut it for Product Hunt, LinkedIn and your homepage. - [The best launch video makers in 2026 (for apps, SaaS and AI products)](https://filmagic.app/blog/best-launch-video-makers): An honest roundup of the best tools for making a product launch video in 2026, what each is best at, what it costs, and how to choose. - [Filmagic vs Canva for launch videos: which should you use?](https://filmagic.app/blog/filmagic-vs-canva-launch-video): An honest comparison of Filmagic and Canva for making a product launch video, covering how each works, time, cost, and when to pick which. - [Hiring a video editor vs Filmagic: what a launch video really costs](https://filmagic.app/blog/hire-a-video-editor-vs-filmagic): What it costs to hire a freelancer or agency for a product launch video, how long it takes, and when a tool like Filmagic makes more sense. - [How to make a product launch video (step by step)](https://filmagic.app/blog/how-to-make-a-product-launch-video): A practical, step-by-step way to plan, script and cut a 30 second product launch video, even if you have never edited a video before. - [Jitter vs Filmagic for launch videos: custom motion or a trailer from your link?](https://filmagic.app/blog/jitter-vs-filmagic): Jitter is a motion design tool for animating your own designs; Filmagic makes launch trailers from your product link. How they compare on time, skill, cost and output. - [Launch video length by platform: X, LinkedIn, YouTube, TikTok and more](https://filmagic.app/blog/launch-video-length-by-platform): How long your launch video should be on X, LinkedIn, YouTube, TikTok, Instagram Reels, Product Hunt and your landing page, plus the format each one prefers. - [Product Hunt launch video: what works, and how to make one](https://filmagic.app/blog/product-hunt-launch-video): What a Product Hunt launch video needs to do, how long it should be, how to add it to your gallery, and a simple structure you can copy. - [Screen Studio vs Filmagic: which is right for your launch video?](https://filmagic.app/blog/screen-studio-vs-filmagic): Screen Studio makes beautiful screen recordings; Filmagic makes launch trailers from your product link. How they differ, what each costs, and when to use both.