# A HeyGen alternative that shows your product, not an avatar

> Looking for a HeyGen alternative? If you want your product on screen instead of an AI avatar, Filmagic turns your product link into a branded launch trailer cut to music. How they compare, plus other options.

Canonical: https://filmagic.app/alternatives/heygen
Last updated: 2026-10-27

HeyGen is great at AI presenters. If your launch needs your real interface, your brand and a cut timed to music instead, paste your product link and Filmagic builds the trailer.


## Why people look for a HeyGen alternative

- **They want the product on screen.** An avatar explains the product; a launch trailer shows it working.
- **The video is for a launch, not training.** Product Hunt, X and homepage videos are short, silent-first and fast.
- **Avatars can feel generic in a feed.** Real screens and real brand colours stand out more as AI video gets common.
- **Cost per video.** Avatar minutes add up when you only need one 30 second trailer.

## Filmagic vs HeyGen at a glance

| | Filmagic | HeyGen |
| --- | --- | --- |
| What's on screen | Your product, brand and message | An AI presenter |
| Starting point | Your product link | A script |
| Best for | Launches, feature drops, social promos | Explainers, training, translated messages |
| Music | Cut to the beat | Background track |
| Formats | 16:9, 9:16 and 1:1 from one edit | Several aspect ratios |
| Price | Free tier, paid from $12/mo | Free tier, paid from about $29/mo |

## Other HeyGen alternatives

- **Synthesia** if you still want an avatar, mainly for training and internal video.
- **Screen Studio** for a polished screen recording of your app on a Mac.
- **Pictory** for turning a blog post or page into a narrated stock-footage video.
- **Filmagic** for a launch trailer built from your site.

## When to stick with HeyGen

- You need a person talking to camera and don't want to film.
- You need the same message in many languages with lip sync.
- You make onboarding, sales outreach or training videos.

Many teams use both: a HeyGen explainer on the docs page, a Filmagic trailer for launch day. Read the full [HeyGen vs Filmagic comparison](https://filmagic.app/blog/heygen-vs-filmagic).



## Frequently asked questions

### What is the best HeyGen alternative for a product launch?

If you want to show the product itself, Filmagic. It reads your product site and builds a branded launch trailer you can edit line by line. If you still want an avatar, Synthesia is the closest like-for-like option.

### Is there a free HeyGen alternative?

Yes. Filmagic is free to build and preview without an account, and a free account exports the free templates at 720p with no watermark a few times a month.

### Can Filmagic add a voiceover?

Yes. Some templates come with an AI voiceover, and every template works on mute with on-screen text, since most feeds autoplay without sound.

### Does Filmagic make avatar videos?

No. Filmagic makes product trailers from your screens, brand and copy. For a talking presenter, use HeyGen or Synthesia.