# A launch video in 30 seconds

> Make a 30 second launch video for your product. A second by second structure, how many words fit, and templates built for 30 seconds. Paste your URL and Filmagic cuts it to music in 16:9, 9:16 and 1:1.

Canonical: https://filmagic.app/30-second-launch-video
Last updated: 2026-11-01

Thirty seconds is enough to say what you made, show it working and tell people where to go. Paste your product URL and Filmagic builds a 30 second launch film in your brand, cut to music.


## Why 30 seconds

> **The short version:** 30 seconds fits a full launch story (name, problem, product, two features, call to action) and still plays to the end in a feed.

It's long enough for Product Hunt, X, LinkedIn and your homepage, and short enough that most people watch it through. Cut the same edit to 15 or 20 seconds for Reels, TikTok and Shorts.

## A 30 second structure

| Time | Scene | On screen |
| --- | --- | --- |
| 0 to 3 s | Hook | Your name and one line on what it does |
| 3 to 8 s | Problem | The pain, in one short line |
| 8 to 16 s | Product | Your main screen doing its job |
| 16 to 24 s | Two features | One screen and one line each |
| 24 to 30 s | Call to action | Your address and one next step |

## How many words fit

On-screen text has to be read at a glance. Aim for **40 to 60 words across the whole video**, under eight words per line, one line per scene. If a line needs a second line to make sense, cut it or give it its own scene.

## How to make it

1. **Paste your product URL.** Filmagic reads your name, lines, colours, fonts and images.
2. **Add two or three screenshots** of your best screens.
3. **Pick a template that runs 30 seconds**, like the ones above, and set the length to 30.
4. **Shorten every line** in the side panel.
5. **Export** 16:9 for Product Hunt and your site, 9:16 and 1:1 for social.

The first cut is ready in about a minute. See [how to make a launch video in minutes](https://filmagic.app/launch-video-in-minutes).



## Frequently asked questions

### Is 30 seconds long enough for Product Hunt?

Yes. A tight 30 second video works well in the gallery. See [launch video length by platform](https://filmagic.app/blog/launch-video-length-by-platform) for every channel.

### Should I add a voiceover?

You don't need one. Most people watch launch videos muted, so the on-screen lines carry the story.

### Can I make a 15 second version from the same edit?

Yes, on templates that offer shorter lengths. Change the length to 15 or 20 and the same scenes are re-cut. See [15 second video ad](https://filmagic.app/15-second-video-ad).