# A 15 second video ad from your link

> Make a 15 second video ad for Reels, TikTok, Shorts, Meta, LinkedIn or YouTube. A second by second structure, the sizes each placement needs, and templates that run 15 seconds. Paste your link to start.

Canonical: https://filmagic.app/15-second-video-ad
Last updated: 2026-11-01

Fifteen seconds is the default length for feed ads. Paste your product or landing page and Filmagic builds a 15 second ad in your brand, cut to music, in every shape your placements need.


## A 15 second structure

> **The short version:** hook by second two, one product shot, one benefit, call to action. Four scenes.

| Time | Scene | On screen |
| --- | --- | --- |
| 0 to 2 s | Hook | Your sharpest line, under six words |
| 2 to 8 s | Product | One screen or product photo, with one line |
| 8 to 12 s | Benefit | The reason to care, or the offer |
| 12 to 15 s | Call to action | Your address and one next step |

About 25 words fit across the whole ad. Fewer is better.

## Sizes for each placement

| Placement | Shape |
| --- | --- |
| Reels, Stories, TikTok, Shorts | 9:16 |
| Meta and LinkedIn feeds | 1:1 |
| YouTube and X | 16:9 |

Make the 9:16 version first, then export the others from the same edit.

## What to paste

- **Software or an app:** the landing page your ad links to. See [landing page to video](https://filmagic.app/landing-page-to-video).
- **A physical product:** the product page. See [product page to video](https://filmagic.app/product-url-to-video).
- **Anything else:** the page with the offer, then rewrite the lines to fit.



## Frequently asked questions

### Is 15 seconds too short to explain a product?

For an ad, no. The job is to make someone curious enough to tap. The landing page does the explaining.

### What about 6 second ads?

Keep only the hook, one product shot and the call to action. The shortest Filmagic templates, like Feature Drop, run 10 seconds; for a 6 second slot, trim that cut further in your ad manager or editor.

### Do I need sound?

No. Most feed ads start muted. Music adds pace, but the words on screen carry the message.

### Where can I learn more about ad structure?

Read [landing page to video ad: a 15 second structure](https://filmagic.app/blog/landing-page-to-video-ad) and [URL to video ad](https://filmagic.app/url-to-video-ad).